In the sweltering heat of the Philippine summer, where the sun seems to have a personal vendetta against comfort, a new hero has emerged. It’s not a caped crusader or a pop idol wielding a microphone—though it’s got the latter’s fingerprints all over it. Meet the Acerpure Cozy HF1, a handheld fan that’s not just a gadget but a cultural moment, born from the quirky genius of P-pop royalty SB19 and their fiercely loyal fandom, A’TIN. This isn’t just a fan (pun intended); it’s the physical manifestation of a term coined by SB19—MINTYLADORSES—and a testament to the electric three-way relationship between Acer, SB19, and A’TIN. Buckle up, because this is a story of innovation, fandom, and a whole lot of minty-fresh vibes.
The Birth of MINTYLADORSES: SB19’s Creative Spark
Let’s rewind to a cozy YouTube episode of A’TIN Days of Christmas, where SB19—Pablo, Josh, Stell, Ken, and Justin—were riffing with their signature wit and charm. Amid their banter, a word was born: MINTYLADORSES. It’s a playful, almost nonsensical term that evokes the sensation of a cool, minty breeze—a nod to fans who bring refreshing energy to their world. As Acer ambassadors, SB19 didn’t just coin a term; they gifted Acerpure a golden opportunity to turn a fleeting moment of creativity into a tangible product. The result? The Acerpure Cozy HF1, a limited-edition handheld fan that’s as functional as it is fandom-fueled.
This isn’t the first time SB19’s imagination has collided with Acer’s innovation. For six years, the group has been Acer’s golden boys, promoting everything from laptops to air purifiers with their infectious energy. But MINTYLADORSES is different—it’s not just a campaign; it’s a love letter to A’TIN, the fans who’ve propelled SB19 to stratospheric heights and made this collaboration possible. As Princess Laosantos, Senior Marketing Manager at Acer Philippines, put it, “This partnership could not have happened without A’TIN, who have shown tremendous support for both Acer and SB19.”
The Cozy HF1: A Fan That’s Anything But Ordinary
At first glance, the Acerpure Cozy HF1 is a sleek, white handheld fan weighing a mere 234 grams, with a bendable head and a 3,600mAh battery that keeps you cool for hours. It boasts 100-speed regulation, a cooling pad for that minty fresh air, and a rotation speed that hits up to 13,000 RPM. But let’s be real—this isn’t just about specs. This is a fan that comes with SB19 photocards, stickers, a sketch pad, and a lanyard in a limited-edition MINTYLADORSES box. For A’TIN, these inclusions are catnip, transforming a practical gadget into a collector’s item that screams, “I’m part of the SB19 universe!”
Priced at just PHP 1,999, the Cozy HF1 is a steal, especially considering its fandom pedigree. Pre-orders kicked off on April 16, 2025, via Acer’s online store, and fans are already buzzing about bringing these to SB19’s SaW concert kickoff. One Reddit user quipped, “Everyone going to the SaW con is bringing their lesbians and mintyladorses hahahaha You guys are spending a lot huh.” (Yes, “lesbians” is another SB19 inside joke—don’t ask, just vibe.) The fan’s not just a tool to beat the heat; it’s a badge of belonging.
The Holy Trinity: Acer, SB19, and A’TIN
What makes the Cozy HF1 more than a product is the symbiotic relationship between Acer, SB19, and A’TIN. Think of it as a three-way high-five that keeps the momentum going. Acer brings the tech expertise and market muscle, SB19 supplies the creative spark and cultural clout, and A’TIN? They’re the rocket fuel, turning every idea into a viral sensation.
Acer’s been savvy about tapping into SB19’s star power since 2019, just a year after the group debuted. From back-to-school promos to holiday campaigns like Ating Pasko (a heartwarming SB19-G22 collab), Acer has leaned into the group’s ability to connect with fans on a visceral level. The company’s not just selling products; it’s selling a lifestyle that resonates with the youth. The Mahangin Challenge with SB19 and Team Payaman, for instance, was a masterclass in blending tech with pop culture, and the Cozy HF1 is its spiritual successor.
SB19, meanwhile, isn’t just coasting on their ambassador gigs. They’re hands-on, infusing their personality into everything they touch. MINTYLADORSES isn’t a corporate tagline; it’s a slice of their world, a term that only makes sense if you’re in on the joke. Their authenticity is why fans trust them—and why Acer trusts them to represent their brand. As one A’TIN on Reddit gushed, “I’ve accepted that I’m a fan of SB19 because when I saw their flyer at Acer, I suddenly bought a laptop thinking a PC was included hahahahaha but now I’ll buy that mintyladorses to use at the SB19 concert still.” That’s the SB19 effect: turning casual consumers into diehards.
And then there’s A’TIN, the heartbeat of this trifecta. They’re not just fans; they’re a community that lives and breathes SB19’s every move. When Acer announced the Cozy HF1 on April 1, 2025, A’TIN initially thought it was an April Fools’ prank—because, let’s be honest, a MINTYLADORSES fan sounds too good to be true. But when Acer doubled down, the fandom erupted. X posts lit up with excitement.
Note: The term “Ninang” (godmother) is no accident – Acer has earned this affectionate nickname for consistently delivering for A’TIN.
A Thought-Provoking Twist: Fandom as Co-Creator
The Cozy HF1 isn’t just a product; it’s a case study in how fandoms can shape brands. In an era where consumers crave authenticity, Acer’s willingness to let SB19 and A’TIN steer the narrative is bold. By embracing MINTYLADORSES—a term that could’ve easily been dismissed as too niche—Acer’s betting on the power of community-driven innovation. It’s a reminder that the best ideas don’t always come from boardrooms; sometimes, they come from a YouTube livestream where five guys are just being themselves.
But here’s the thought-provoking part: Is this a one-off, or the start of a new model? Could other brands follow suit, tapping into fandoms not just as consumers but as co-creators? The Cozy HF1’s success—pre-orders are already buzzing, and fans are clamoring for more SB19-themed merch—suggests there’s untapped potential here. Imagine a Bench SB19 collection or a McDo SB19 meal (A’TIN are already dreaming about it on Reddit). The question isn’t whether fans will buy; it’s whether brands are brave enough to hand over the reins.
The Minty-Fresh Future
As the Acerpure Cozy HF1 hits the market, with deliveries expected by the third week of May 2025, it’s clear this is more than a gadget—it’s a cultural artifact. It’s a symbol of how Acer, SB19, and A’TIN have created something greater than the sum of their parts. For Acer, it’s a chance to flex their lifestyle brand credentials. For SB19, it’s proof their creativity knows no bounds. And for A’TIN, it’s a tangible piece of their fandom, a way to carry MINTYLADORSES wherever they go.
So, the next time you’re sweating it out in Manila traffic or screaming your lungs out at an SB19 concert, whip out your Cozy HF1. Feel that minty breeze, clutch those photocards, and know you’re part of something special—a three-way bond that’s as refreshing as it is revolutionary. In the words of A’TIN, “Totohanin mo na, Acer!” They did, and the result is pure, minty magic.
